This post is completely dedicated to the two characters I fell in love with while working on a certain project for a client.
I created Badri and Jai so as to effectively communicate the government initiative of bridging the rural-urban divide, through a simple story line. (Refer PURA scheme by APJ ABdul Kalim)
Badri is the simple village lad. He is a multi-tasker, always up for anything to earn that extra buck. He can become your personal guide around the village, can shake his booty quite well to the folk artists' tunes and be a great friend and philosopher too.
Jai, a student, the dude from the city and an avid traveler meets Badri on his visit to this village to experience the changing face of rural India as a result of application of various renewable energy resources.
Below are a few extracts from the story-board I created on Jai's experience with Badri in the village....
Jai arrives at the village..
at the Village Chaupal
Jai stays in a cool Solar Hut
By the village Well
Another FB addict! ;)
And a Foodie...
Jai and Badri at a Solar Dhabha
Much Love,
Ritu
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